It is already transforming the way we browse and consume information: the death of traditional Google websites and searches in the new age of artificial intelligence (AI). In recent years, we have seen a radical shift in how we access and use the web, and Google, the undisputed giant of the internet, is at the centre of this change.

Death of Traditional Websites and Google Searches

Not so long ago, websites were the jewel in the crown of the Internet. They were the place where you found information, shared your thoughts in blogs or set up your own small online business. But that has changed. Today, access to information and the way we interact with the web has been completely transformed.

Google and the Change in Search

Google has started to relegate traditional websites to the background in its search results. search. You no longer see those endless lists of links we used to scroll through. Instead, Google now presents content in special boxes, apps and features, often generated by AI. To view traditional web pages, you have to use a specific filter called "Web". It is as if web pages have become an obsolete format, similar to DVDs.

What Works Now?

If traditional websites are dying, what is working in their place?

The answer lies in mobile apps, social media, AI-generated content, video and audio. Let's look at each in detail.

Mobile Applications and Social Networks

Mobile applications and social networks are now at the centre of our content consumption. Platforms such as Instagram, TikTok, Twitter now "X" and Facebook dominate the landscape. These platforms offer a more interactive and visual experience. Information flows quickly and constantly, designed to capture your attention in seconds.

AI Generated Content

Google and other tech companies are using AI to generate summaries and content that appears directly in search results. Instead of directing us to specific web pages, Google gives us immediate answers to our questions. This includes summaries, lists of facts and even multimedia content.

Video and Streaming

YouTube, Twitch and streaming services such as Netflix and Disney+ have taken over. Videos are more engaging and easier to consume than long texts. In addition, video platforms offer personalised recommendations based on your interests.

Podcasts and Audio

Podcasts have exploded in popularity. They are a convenient way to consume information while doing other tasks. Platforms such as SpotifyApple Podcasts, Apple Podcasts and Google Podcasts provide access to a wide variety of topics and genres.

How Do People Understand Things Now?

With the decline of traditional websites, the way we find out about things has also changed. Here are some of the ways in which people keep themselves informed today.

Social Networking

Social media is the main source of news and information for many people. Algorithms display personalised content based on your interests and behaviours. This personalisation means you are constantly exposed to relevant and engaging content.

Push Notifications

Mobile apps send push notifications to keep you informed about important updates and news. This ensures that you don't miss anything, even if you're not actively looking for information.

AI and Automated Summaries

Search engines and other platforms now use AI to provide summaries and direct answers to your queries. This eliminates the need to browse multiple websites to find the information you are looking for.

Influencers and Content Creators

Influencers in social networks tThey have a significant impact on how information is disseminated. People rely on them for recommendations and news, making their content highly influential.

What are they doing now?

With all these new ways of consuming information, it is natural to ask: what do people do now instead of visiting traditional websites? The answer lies in a variety of digital activities.

Consuming Content on Social Media

People spend a lot of time on platforms like InstagramTikTok and YouTube. These platforms are designed to keep your attention with engaging and constantly updated content.

Using Applications for Everything

From news to entertainment to shopping, everything is done through mobile apps. Apps offer an optimised and personalised user experience, making them highly convenient.

Streaming and Videos

People prefer to watch videos or live streams rather than read long articles. Video platforms offer content visually appealing and easy to digest.

Podcasts

Listening to podcasts is a popular way to stay informed and entertained. Podcasts are perfect for consuming information while exercising, travelling or doing everyday tasks.

The Future of the Web and AI

So what does all this mean for the future of the web and artificial intelligence? It seems we are moving towards a world where information is more accessible and personalised than ever before. AI plays a crucial role in this, facilitating access to information quickly and efficiently.

Ethical Challenges and Considerations

The reliance on AI to generate content raises questions about the accuracy and quality of information. Moreover, the creation of a barrier between the search engine and the original information may exclude content creators from the value of the chain.

Truthfulness and Accuracy

It is crucial that content creators and companies verify the information generated by AI. Blind reliance on these technologies can lead to the spread of misinformation, which can damage your reputation and the trust of your audience.

Content Creators' Rights

Another important challenge is how AI technologies may affect original content creators. When platforms use AI to generate summaries or direct responses, original creators may be left out of the value chain. It is essential to advocate for policies and practices that properly recognise and reward content creators.

The Relevance of Adaptability

Adaptability is an essential feature in this new era. digital. For entrepreneurs and content creators, understanding and adopting these new platforms and technologies is not just an advantage, but a necessity. If you are someone who creates content or runs an online business, it is essential that you stay on top of these trends and learn how to use these tools effectively.

Strategies to Adapt

Leveraging Social Media

Social networks are not just for socialising. They are powerful platforms for marketing and brand building. Use tools like Instagram Stories, Facebook Ads and TikTok to reach a wider audience and maintain a constant connection with your followers.

Creating Visual and Multimedia Content

The content visual, such as videos and graphics, has a big impact. Consider the possibility of create short videos and appealing to platforms such as YouTube and TikTok. Infographics are also an excellent way to present complex information in a visually appealing way.

Using Podcasts

Podcasts are a great way to share your expertise and knowledge. Creating a podcast allows you to connect with your audience in a more personal and deeper way. It is also an excellent platform for interviews and collaborations with other experts in your field.

Adopt AI Tools

Artificial intelligence can help you automate repetitive tasks, generate content and analyse data. Tools such as chatbots can significantly improve the customer experience on your website or e-commerce platform.

Optimise for Mobile

Since most people access the internet via their mobile devices, it is crucial that your content is optimised for mobile. This includes having a responsive web design and making sure your content is easy to consume on small screens.

The Impact on SEO and Digital Marketing

The shift towards AI-generated content and social media platforms also has a big impact on SEO and digital marketing. In the past, SEO focused on optimising web pages for search engines. Now, the focus is shifting to optimising content on social media platforms and mobile apps.

New SEO Techniques

Content Optimisation for AI

As more content is generated and curated by AI, it's important to make sure that your content is easily interpretable by these technologies. This includes the use of relevant keywords, appropriate tags and complete metadata.

SEO for Social Media

Social networks also use algorithms to display content to users. Optimising your content for these algorithms can significantly increase your visibility. This includes using hashtags, relevant keywords and posting at peak times.

Visual and Video Content

Make sure your videos and graphics are optimised for SEO. This includes using descriptive titles, adding captions and transcripts, and correctly tagging your videos on platforms such as YouTube.

The Role of Community and Collaboration

In this new digital age, community and collaboration are more important than ever. Participating in online communities and collaborating with other creators can help you keep up with trends and share resources and knowledge.

Community Building

Social Networking Groups

Participating in social networking groups related to your industry or interests can provide you with valuable insights and connections. These groups are great for sharing experiences, asking questions and getting feedback.

Forums and Discussion Platforms

Platforms like Reddit and Stack Overflow are great places to discuss specific topics and get expert advice. These communities are often very active and full of people willing to help and share their knowledge.

Partnerships and Alliances

Content Collaborations

Collaborating with other content creators can help you reach new audiences and bring new perspectives to your work. Consider conducting interviews, co-writing articles or participating in joint projects.

Strategic Alliances

Forming partnerships with other companies or influencers in your field can provide mutual benefits. These partnerships can include cross-promotions, joint events and the creation of complementary products or services.

Did you get an idea of the changes?

The death of traditional websites and Google searches does not mean the end of creativity and innovation in the digital space. Rather, it is a sign that we are entering a new era where adaptability, creativity and smart use of technology are more important than ever.

It's time to embrace change and take advantage of the new opportunities offered by technology. Whether you're creating content, running a business or simply looking for ways to connect with your audience, today's tools and platforms can help you achieve your goals in ways you never imagined before.

My goal is to help you navigate this new digital landscape and ensure you are equipped with the skills and knowledge you need to succeed. It's not just about surviving change, but thriving in it.

So what are you going to do today to adapt and make the most of this new digital age?