Hold on, because it looks like OpenAI just took a page out of Isra Bravo's handbook! Yes, you read that right. The AI elite, the same people who brought us ChatGPT, put the brakes on new sign-ups for their premium version, ChatGPT Plus. And one can't help but wonder:

Is it that they are following in the footsteps of copywriting kingpin Isra Bravo, seeking exclusivity and first class service? Or is there more to this move of marketing?

While some may think it's just to handle the avalanche of demand, others, like me, see that there may be something fishy going on here. Read on, because it's getting good.

OpenAI and the Pause on New Subscriptions

In a twist that may leave you scratching your head or nodding with a knowing «I saw that coming», OpenAI decided to curbing new subscriptions to ChatGPT Plus. The reason? Huge demand and a few technical problems left the platform chugging along like a runner at the finish line.

Sound familiar? This tactic of «closing the doors to maintain quality» It's nothing new. Luxury brands, exclusive clubs, even that trendy restaurant in your neighbourhood have done it.

They generate an aura of exclusivity, a «for connoisseurs only».», which makes those on the outside look out of the window with envy. And that's where you see the cunning of the movement: the harder it is to get in, the more you want to be part of it.

OpenAI, playing the enigmatic and exclusive, could be sending a message without saying a word: «If you're in, you're one of the select group; if you're out, well, keep dreaming» just like the style of Isra Bravo. A bit cruel? Maybe. Effective? Without a doubt.

Impact on Users and the Market

Consequences for current and potential users of ChatGPT Plus

For current ChatGPT Plus users, this break in subscriptions is like having a VIP pass to an exclusive club. They are surfing the highest wave, getting the most out of the a tool that boosts their productivity, automates their work and heaviest day-to-day tasks, And all with an efficiency that seems out of this world.

What about those outside? They are glued to the window, dreaming of what could be.

This AI exclusivity strategy not only increases the prestige of services such as ChatGPT Plus, but also lights the fuse for competition. The competing companies could speed up their innovations to occupy that space, offering alternatives as tempting as those of OpenAI.

It is a technological chess game where every move by a giant like OpenAI can change the rules, pushing everyone into a fierce competition for innovation and excellence. Those who don't get their act together will be left behind. The result? A field of IA increasingly advanced and competitive, with tools that bring us closer to that The much talked-about future of efficiency and automation.

OpenAI's Play: Isra Bravo-style exclusivity and Echoes in AI

Unravelling OpenAI's Motivations

If we take a closer look, it is clear why OpenAI decided to pause new ChatGPT Plus subscriptions. Primarily, it is because of the tremendous increase in demand after the conference. DevDay, which led the platform to face capacity challenges. This decision is not only a response to technical problems and high demand, but also an attempt to maintain a top user experience for current subscribers, offering things like GPT-4 Turbo and GPTs customised.

Varied Impact of Exclusivity Strategy as used by Isra Bravo

The impact of this strategy is varied. On the one hand, it creates an unexpected secondary market, as seen in the eBay listings for ChatGPT Plu subscriptionss. On the other hand, the pause could mean a temporary decrease in new users of GPTs, as these advanced technologies are exclusive to Plus subscribers.

Looking to the Future: Exclusivity and its Implications for AI

Looking ahead, this exclusivity strategy could set a precedent in the AI industry, leading other companies to follow a similar path. Exclusivity can be a driver for innovation, while it also raises questions about accessibility and equality in access to technologies advanced. OpenAI's decision could therefore have long-term implications for how AI companies balance demand, innovation and user experience.